Columnist Kerry Jones shares content advertising insights from an analysis of BuzzFeed’s 100 most-shared articles.
Whether itâ€™s news about a â€œGilmore Girlsâ€ reunion or evidence that kitties are jerks, BuzzFeed is a creator and curator extraordinaire, and it alsoâ€™s often viewed since the gold standard in viral content. Having your content found by BuzzFeed can cause scores of views and social stocks, but how can they are doing it?
It turns out success on BuzzFeed requires significantly more than kitten GIFs paired with minimal text. My group at Fractl utilized BuzzSumo to assess the utmost effective 100 most-shared content on BuzzFeed between March 2015 and March 2016. After examining the articles according to content length, image kind and category, we had been in a position to bust some typical urban myths and presumptions about that content kingmaker.
Viral content doesnâ€™t need to be quick
Make no mistake, short content reigns supreme on BuzzFeed. For the top 100 articles, nearly half had been 300 terms or less. Most of the time, they certainly were memes, GIFs or videos that revealed a lot more than they told through term count. This kind of content is great for readers trying to find easy, skimmable entertainment.
but, 27 per cent of BuzzFeedâ€™s many popular content surpassed 600 terms, and 15 per cent surpassed 1,000 terms. A few of the most-shared articles also reached the 2,000- and 5,000-word markings yet still skilled significant success that is viral. Read More